For this project, I worked with Starla Lane, and we had the opportunity to create a submission for the 2025 D&AD New Blood Awards.
It is one of the world's most prestigious design competitions. While we didn’t win, we poured tremendous effort into it and are incredibly proud of what we created. That’s why we don’t want it to go unseen! This project was a valuable learning experience that helped us grow creatively and technically. We explored new tools, learned new design approaches, and pushed our boundaries.
In this project, we developed a series of visually striking posters designed to resonate with Xbox fans and gamers of all kinds. These posters are intended to be displayed in both retail spaces, such as gaming stores, electronics outlets, and Xbox partner locations, as well as in personal spaces like bedrooms, gaming setups, and home offices. The goal was to create artwork that not only celebrates the spirit of Xbox but also feels meaningful and customizable for individual fans.
Create Your Own
The idea behind these posters is to give Xbox fans the chance to create something personal and unique.
Fans can design their own custom poster by choosing from four core themes: Share, Build, Explore, and Play, each representing a different way to experience Xbox.
To make it truly theirs, they can use one of their own photos as the background, adding a personal touch to reflect their favorite moments, games, or memories.
It’s a fun and creative way for fans to celebrate their connection with Xbox in their own way!
